Advertising in The Microscope

The Microscope is an “editorial reviewed”, quarterly journal dedicated to microscopy and microanalysis and has been published continuously since 1937. It is our policy to encourage advertising as a service to our readers. It is our view that advertisements provide readers with information regarding new instruments and techniques, impressive applications of microscopy and other resources and services available to microscopists. We invite advertisements from manufacturers and retailers of microscopes, spectrometers, analytical accessories, sample preparation equipment and image capture and analysis systems. Advertisements are also welcome from materials analysis consulting firms, publishers of scientific literature and trade organizations.

The Microscope’s readership includes a wide variety of microscopists from industries including pharmaceuticals, law enforcement, forensic science, environmental services, materials analysis consulting firms, academia, conservation and government labs to name a few. Unlike subscribers of other journals, most of our readers are full-time microscopists or analytical chemists seeking very practical information. The subscriber base is approximately 350 US and 50 international with another 250-350 issues circulated gratis. Many of the subscribers are corporate libraries and small companies whereby the readership is much greater than the circulation. For these reasons, and also for the high quality of The Microscope’s content and appearance we feel the cost to place an advertisement is a very good value.

Advertising Rates in U.S. Dollars

.	.	1 insertion	4 insertations (20% discount)
Greyscale	Two pages of figures and text	$575	$1840
Greyscale	Full Page (9” x 6.75”)	$300	$960
Greyscale	Half Page (4.5” x 6.75” or 3.25”x 9”)	$200	$645
Greyscale	Quarter Page (3.25” x 6.75”)	$125	$400
Color	Two pages of figures and text	$925	$2960
Color	Full Page (9” x 6.75”)	$475	$1520
Color	Half Page (4.5” x 6.75” or 3.25”x 9”)	$300	$960
Color	Quarter Page (3.25” x 6.75”)	$200	$640

Submission Guidelines

Advertisers may submit traditional, formal advertisements or “News Items”. “News Items” are advertisements containing an extended discussion of a particular product or service and are priced the same as the one or two full page advertisements. New’s Items may receive editorial suggestions. Advertisements may be submitted as text or graphic files.

Preferred file formats include: Word, tiff and jpeg (use minimal compression), although other formats are also accepted (please inquire).

Graphics are requested at 300 dpi although there is no charge for file conversion or adjustments.

Please send files >8MB by mail on CD.

Please proofread your advertisement, we are not responsible for errors in your document.

Accepted forms of payment include: Company PO, VISA, MasterCard, American Express and check (payable to Microscope Publications). In you have any questions contact us at 312-842-7100 or publications@mcri.org